Welcome to Kristjana S Williams studio! True to the spirit of its owner, it is full of vibrant colours, delicate patterns, fabulous maps and magical creatures…
Kristjana Williams was brought up in Iceland. She first studied Electrical Engineering in Iceland but maths wasn’t her calling. Her passion was art, something she had felt was not viable enough to pursue seriously. But when Kristjana had come to London, she enrolled in a design course with City Lit (which offers evening and weekend adult learning courses). And then she got into Central St Martins to study graphic design and illustration at the age of 25. It’s fair to say, Kristjana never looked back.
Today she is a equally successful as a fine artist and a commercial designer collaborating with such brands as Fortnum & Mason, Heal’s, Liberty, Paul Smith and Cole & Son. Kristjana exhibited her work at London’s V&A, Design Shanghai, created art work for the Connaught Hotel and is currently working on her biggest commission to date: a giant map of London for the Shard.
It’s a five-metre map of London with Kristjana’s signature colourful collages, exotic flowers, historic characters and pieces, juxtaposed against black-and-white Victorian engravings. “The work that goes into scanning, printing and cutting all the patterns is incredible”, explains Kristjana who has three more designers in her studio to help her. I am leafing through the Victorian engravings book of royal menagerie from the 18th century, while marvelling at the contrast between the sleek outside image of Shard and the delicate design, paying homage to London’s history, being created by Kristjana for one of its interior bars.
In addition to the Shard commission, Kristjana is also working on a ceramic range for Fortnum & Mason, which will be out for Christmas 2015.
“I love that I don’t have to pigeon-hole myself, say, as a fine artist. I can also making a living by doing commercial work that is also affordable to the general public: prints, wallpaper, cushions,” says Kristjana. “I also love collaboration. It’s a fantastic experience to work with craftsmen such as upholsterers, furniture makers, embroiderers.”
Kristjana’s love for colour goes back to her childhood in Iceland, where she craved light, colour and magic during long and dark Scandinavian winters. Quite unlike traditionally calm and understated Scandinavian design, her work is always vibrant, vivid but also delicate in its attention to detail.
What is your greatest achievement? Apart from my children, it must be The Connaught commission. It was a true labour of love. The brief was to capture the spirit, richness and magic of the unique Mayfair hotel. It’s a two by three meters collage artwork with traditional Victorian etchings, which took six months to create.
What are you good at? Coming up with ideas. My only problem is that I never seem to have enough time to realise them all…
What is your weakness? I want to do everything… I get a fine art commission which is an enormous project in itself but at the same time I also take on commercial projects I am excited about so it becomes overwhelming. I think this thirst has held me back as much as it has pushed me forward. Now that I am forty, I am finally better at pacing myself but it’s been a journey and a half…
What would you advise your 15-year-old self? Calm down! Be less anxious… I also wish that I saw the opportunities available to me as a creative, because I did not see them as a 15-year-old. My creative drive was strong, but I could not see it as a profession, only as a hobby.
If you can do anything, knowing that you would not fail, what would you do? Go to the Moon! That’s the first thing that popped into my head. I don’t really want to go into space. I’d rather get a diving boat especially designed to travel deep down to the bottom of the ocean and explore the world at the core of our planet.
To find out more about Kristjana’s work, please visit http://www.kristjanaswilliams.com