I meet Alla Ouvarova for lunch in Soho’s Café Boheme. As you would expect from a healthy diet evangelist, Alla, co-founder of the liquid egg white brand Two Chicks, looks lean and fit. She tells me about her morning run (14 miles) before the conversation turns to business. In the afternoon Alla and her business partner Anna Richey have a board meeting to discuss the launch of a new product, Chirps, egg white crisps. As a seasoned entrepreneur who launched Two Chicks in 2006, Alla talks new product launch strategy, marketing and PR with such confidence that it would be worth packaging and pitching that to Selfridges as well.
In search of a better life… In 1991, when I was 10, my family moved to London from St. Petersburg in Russia. My father was a former professional player who started teaching tennis in Regent’s Park. He worked every day of the week, never taking time off, to support us and build a better life for us in Britain.
I really liked maths… It is fair to say that Russian, Eastern European and Asian students always choose to study Economics, Business, Engineering, rather than arts. I studied Economics at University College London and thought about a career in banking, when my friend Anna came up with an idea and offered me to start a business together.
You don’t need to reinvent the wheel… Anna spent three months in LA and got hooked on egg-white omelettes. Egg white is fat free, cholesterol free, low in carbs and is an excellent source of protein. Many baking treats, such as meringues and macaroons, require separation of egg whites from egg yolks, yet back in 2006 you could not buy a carton of egg whites at a supermarket. Anna’s idea was simple: package free-range egg white into an easy-pour carton and market it to health-conscious consumers and bakers. Two Chicks was born.
Anna Richey (left) and Alla Ouvarova (right)
On friendship and entrepreneurship… It is absolutely brilliant to work with your best friend! At the outset we recognised that we have different strengths, so we divided work accordingly. When we started, I was responsible for finance and logistics, and Anna took on sales and marketing. As our business grows, we are both responsible for the overall strategy, so it helps to bounce ideas off each other and discuss matters with a person you trust.
Passion or spotting the gap in the market? The whole premise of Two Chicks was about the gap we have spotted in the market, but both Anna and I have always been interested in health and nutrition, which makes it a natural business area to be working in. I love sport, I play tennis, I run and I love racing. I need to make sure I eat enough protein, so both the liquid egg white I use for protein shakes and the egg white snacks (Chirps) are very much part of my lifestyle.
On balance and being a mother… Keeping things in balance is difficult, as I am always running from one thing to another. I try to exercise 4-5 times a week and also find as much time as possible for my son Zac, who is six. Running my own business means I can pick Zac from school myself on occasion, then do some more work when he is asleep. I teach him tennis and golf, we go skiing together – I am lucky that he is passionate about sport as much as I am!
On Ladies Who Impress and role models… I really enjoyed listening to Susan Ma’s story at the November 2014 event. Perhaps it’s because I can relate to her story well, having immigrated to Britain myself and being an entrepreneur. To be honest, all the stories shared on the Ladies Who Impress website are fascinating: what an inspiration to read about women taking on challenges and achieving something great.
Other than that, Margaret Thatcher was a particularly strong role model for me and many other women, who grew up in Russia.
Favourite quote… “Well behaved women seldom make history.” Laurel Thatcher Ulrich